We all know that keeping your marketing mix up to date can be difficult. You have already done the article marketing thing. You have created email marketing campaigns, promotions as well as joint ventures. What’s left? What can you do with your customers to make them feel valued, excite and engage them, encourage traffic and promote? The answer is Audio marketing. Audio marketing.
Here are some audio tips to enhance your online marketing strategy mp3juice.
Audio marketing allows for personal connections with your audience. Did you ever look at the last page in a book to get a glimpse of the author? I do this all the times. It’s possible to visit a web page, search the About Us page and learn more about the company. I do this too, and I would like to think that I’m more than a voyeur.
Visitors can listen to you speak by providing audio files. You can use your audio file for a friendly greeting, to share a bit about yourself and the reasons you founded your company, or to launch into a sales pitch telling people how your product or service will transform their lives. If they hear it from you they might be more inclined to believe it.
If you are creating an audio file, consider making listening to it optional. I say this because people often surf online when they shouldn’t. You might find them at work, in the library, or at their home, and they do not want to go online. It’s a signal to their boss they aren’t working.
Consider the audience when uploading an audio file to your site. An alternative option is to decide which one works best, whether the audio starts 30 seconds after they arrive on your site or if they have to click on it. So you can be sure you’re meeting customer needs.
Another reason audio is great is that you can offer audio tutorials for free. An email address can trade for a free MP3. You can also find information-based websites with tons of written content, as well audio tutorials. Click the links to listen. Visitors can either download the material to their computer or transfer it to an MP3 player so they can listen in the car. You can also share it to your friends, which will increase your exposure.
Audio tutorials may be excellent, but audio books, audio stories, audio interviews, recordings of workshops and other formats are also great.
Audio is very cost-effective.
You can create an audio file, embed it on your website and save it as a web-based tool with many options. Audacity, an open-source program, allows you to record calls or conferences and save them to MP3. While you’ll need some basic tools such as a converter to record your calls, these tools generally cost less that $50.00.
The file is only cost-effective once you have it created. But you will use it hundreds, maybe even thousands of other times. The cost of making an audio file is very minimal when it’s given away as a CD. However, most people prefer digital audio files because it is cheaper. You must ensure the file is of high quality when creating it. If your audio file is not clear or can be heard by others, or if they hear your dog barking in background, it will reduce credibility and diminish the effect you are trying to achieve.
Audio is easy to convert from print to audio. If you have a report, which is a good content piece, it’s easy to transfer it into audio.
It is crucial to sound natural when recording printed copy. You can do this by reading the copy aloud, then adding a d lib. It’s like talking to a friend. When necessary, add contractions, breaks, and even a joke. Consider hiring a professional voice-over artist to record the copy if the task is too difficult or you’re having trouble with it.
It is very simple to take an audio file, convert it into a product and print it. An example is to interview an expert, market it, then have it transcribed and sold or given away as part of a promotional campaign. Only $15 an hour is required for transcription.
Podcasts are rapidly growing and you can now reach your audience via your voice instead of email Ezines. Podcasts are viral, can be shared and recomended by fans, and they’re an affordable way to communicate regularly with your audience.